Feb
25
Consumers Want Brands to Behave Like Citizens
Posted in: UncategorizedOver the last few years, we’ve witnessed consumers being more and more vocal about their love or disdain for brands, supporting or boycotting brands that don’t fit their needs or values. We know a brand’s image is of increasing importance; whether it engenders trust–and how it behaves towards its employees, its community and the planet–are…
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