Nov 10

Connected From Birth: Predicting Gen Z’s Online Behavior

Posted in: Uncategorized

According to the Influencer Marketing Factory, 97% of Gen Z use social media as their main form of shopping inspiration. As this younger cohort of consumers wield more power and influence, brands are tasked with building trust with them now or risk falling by the wayside. Timothy Armoo, CEO and founder of influencer marketing agency…

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