Jan
27
Condé Nast Sees Value in Google’s Programmatic Guaranteed Program
Posted in: UncategorizedPublishers can find value in programmatic advertising, even when the inventory is next to content that normally attracts luxury dollars, Google and Cond? Nast attest in a jointly released case study today disclosing details about their programmatic guaranteed partnership. “When you think about Cond? and the fact that they have what they consider premium inventory…
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