ConAgra Consolidates Creative Duties at Omnicom’s DDB
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ConAgra is consolidating ad creative for all of its major brands with Omnicom Group’s DDB, according to industry executives.
The move means that independent Venables Bell & Partners in San Francisco will lose duties for several brands, including: Orville Redenbacher, Slim Jim and Healthy Choice. Venables Bell worked on Orville Redenbacher for six years; in 2007 the business was shifted over from MDC Partners’ CP&B, which infamously reanimated the late popcorn brand founder Orville Redenbacher, earning the campaign the name “Deadenbacher.”
In addition, P.F. Chang’s restaurants and Hebrew National, also owned by ConAgra, were technically on Venables Bell’s roster, though ad spending and development of new work has been pretty stagnant. Those accounts will also move to DDB. The consolidated business will be handled out of the network’s operation in San Francisco, which is known as DDB California. The office has been on ConAgra’s roster, working on other brands such as Marie Callender’s, Pam cooking spray and Rotel.
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