Hasta La Creative!

[…] And nowadays it’s rare when I see a print ad or TV commercial that makes me think, “I wish I had done that.” That exactly what happened when I saw the ads for the 2009 Sydney International Food Festival, created by WHYBIN/TBWA. Although ads without copy are the bane of most writers with a healthy ego—after all, we have to pee on the ad somehow to mark our creative territory—I would’ve been quite content to have nary a word of mine of them. They’re brilliant. They instantly communicate the message: foods of the world, in an extremely clever way. (And I don’t mean that in the condescending way a creative director says: “Oh, David, that’s sooooooo clever.”)  Each flag from a participating country is made up of ingredients indigenous to that country. Here, host nation Australia has its flag made from a big ole minced meat pie with star cutouts and ketchup stripes. Click to see the rest of the flags in the campaign. […]