Hasta La Creative!

Mr. Peanut is getting into the beer business. Planters peanuts, long paired with beer, are now actually going into a brew as result of a new collaboration between the Kraft Heinz-owned brand and Chicago-area-based craft brewer Noon Whistle Brewing.

The offering, called Mr. IPA-Nut, will only be sold in Illinois. The can features a close up of Mr. Peanut, the longtime Planters mascot.

According to Noon Whistle, Mr. IPA-Nut is brewed with Planters peanuts and Wakatu and Citra hops to deliver a citrus aroma and a hint of honey-roasted peanuts, followed by a slightly salty finish. It’s 6.3 percent alcohol by volume. The average light beer, by contrast, checks in at 4.2 percent.

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