Coming Soon: Instantly Shoppable Radio, Outdoor and In-Store Ads
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Dan Wagner is out to change advertising and e-commerce by making even old-media ads like print, radio and outdoor instantly clickable and shoppable. And he’s close to pulling it off.
The CEO of U.K.-based Powa Technologies says he has 1,200 brands in North America, Western Europe and South Africa poised to use his PowaTags in ads starting this summer. The tags are QR-code-like images embedded on magazine, outdoor or in-store ads (or inaudible audio signals in TV and radio ads) accessed by mobile apps that instantly place advertised items in shopping carts for checkout.
The PowaTag app also stores payment information, addresses and other contact details. So while Powa sometimes gets pigeonholed as a mobile wallet, it’s also ad-tech and a universal shopping cart. The technology could make Powa the middleman for the entire marketing world-linking marketers, media, retailers and consumers-and allow it to collect small tolls from advertisers and brands along the way.
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