Jan
17
Comedy Central: If they hate it, you’ll love it!
Posted in: Uncategorized
In Hungary, the loudest voices keep echoing propaganda against immigrants, LBGTQ people and liberalism. It is in this atmosphere the Comedy Central had to promote the new season of Modern Family – a show full of liberal-minded characters, gay couples and even an immigrant wife. We realised that all the “illiberal” hate will be a guarantee for the tolerant part of the internet that Modern Family is worth watching, so we collected the funniest, weirdest, most offensive comments about the show and built our integrated campaign around them.
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