Cold Snap: While You Gripe, Retailers Rejoice


After a holiday season where spending was even more robust than expected for retailers, more dollars are on the way as consumers scoop up cold weather gear and apparel.

For the week ending Dec. 30, temperatures averaged 19 degrees colder than last year for 79 percent of the U.S., according to the Weather Co., a forecasting business owned by IBM. Much of the cold is centered in the Northeast, where there are single-digit temps. The winter weather follows a November that was already frostier than in 2016.

“We’ve had successive mild winters but now we’ve got the cold weather in spades,” says Paul Walsh, a meteorologist and director of weather strategy at IBM Global Business Services.

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