Coke Global CMO to Depart Amid Leadership Changes
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Coca-Cola Co. Global Chief Marketing Officer Marcos de Quinto, who led a significant marketing overhaul of the company’s flagship soda brand with the 15-month old “Taste the Feeling” campaign, is leaving the company as the beverage giant overhauls its marketing leadership structure under its new CEO.
The changes, which were announced Thursday morning, include consolidating marketing, customer and commercial leadership strategy into one combined function led by a chief growth officer that will report to James Quincey. Mr. Quincey is currently Coca-Cola’s chief operating officer but will assume the CEO role on May 1, replacing the retiring Muhtar Kent in a succession plan that was announced late last year.
The chief growth officer role will be filled by Francisco Crespo, a 28-year company veteran who currently serves as president of Coke’s Mexico business unit.
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