Jun
08
Coffee Suplicy: Subway capsule
Posted in: Uncategorized
Direct Marketing
Coffee Suplicy
São Paulo is one of the most populous cities in the world. And with that, subways get overcrowded. How can Café Suplicy, a coffee brand in Brazil, help?
Simple: by encouraging people to wake up before there is anyone on the subway. We’ll turn Café Suplicy’s coffee capsules into subway tickets valid until 6:30 a.m. These capsules will come with a bar code that is read by the turnstile as a regular subway ticket. This way, we’ll not only help people to wake up on time, but also help.
Advertising School:Miami Ad School, ESPM, Sao Paulo
Creative Director:Paulo Andre Bione
Art Director:Lucas Succi.
Copywriter:Lucas Saicali.
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