Hasta La Creative!

Outdoor, Print
Coca-Cola

Over the last year, the Middle East has been undergoing a huge cultural shift, with Saudi Arabia lifting a 35-year ban on cinemas, a 7-year ban on concerts, and allowing women to enter stadiums for the very first time. Coca-Cola has always been an integral part of enjoying sports and entertainment around the world, so the team decided to reinforce that by showing people the indescribable feeling of being part of the crowd at these huge cultural gatherings. It’s a feeling that some people may not have felt in a while, but one that is as familiar as the taste of Coca-Cola.

Advertising Agency:Memac Ogilvy, Dubai, United Arab Emirates
Chief Creative Officer:Paul Shearer
Executive Creative Director:Ramzi Moutran
Creative Director:Sascha Kuntze
Art Director:Hugo Rochette
Copywriter:Aditya Hariharan
Photographer:Daniel Botezatu, Jelena Jankovic
Retoucher:Litematter, Ramadan Ibrahim
Business Director:Tarek Shawki
Senior Account Manager:Amy ElAskary
Marketing Manager:Effie Kontopolou
Imc Manager:Islam Eldessouky
Media:Sherif Ghanem
Connections Manager:Sherif Ghanem