Coca-Cola, Keurig Maker Partner on Home Beverage Machine
Posted in: UncategorizedThe Coca-Cola Co. is getting into the home beverage-making business.
The soda giant today announced a deal with Green Mountain Coffee Roasters in which the two companies will collaborate on the development of Coca-Cola branded products for use in Green Mountain’s forthcoming Keurig Cold at-home beverage system. As part of the pact, Coca-Cola will purchase a 10% stake in Green Mountain, which already markets hot systems that use so-called K-Cups to brew single-serve coffee.
The Keurig Cold single-serve beverage system is under development and expected to hit stores in fiscal year 2015, according to the company. It will use pods to dispense carbonated drinks, enhanced waters, juice drinks, sports drinks and teas, according to the company. As part of the deal, Green Mountain becomes Coca-Cola’s exclusive partner for the production and sale of Coca-Cola branded single-serve, pod-based cold beverages. The companies will also explore “future opportunities to collaborate on the Keurig platform” according to a statement.
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