Coca-Cola eyes the cannabis market
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The world’s largest beverage company may be the next industry giant to jump into the cannabis drinks business.
Coca-Cola Co. says it’s monitoring the nascent industry and is interested in drinks infused with CBDthe non-psychoactive ingredient in marijuana that treats pain but doesn’t get you high. The Atlanta-based soft drinks maker is in talks with Canadian marijuana producer Aurora Cannabis Inc. to develop the beverages, according to a report from BNN Bloomberg Television.
“We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” Coca-Cola spokesman Kent Landers said in an emailed statement to Bloomberg News. “The space is evolving quickly. No decisions have been made at this time.”
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