CNN and Elle Test Google Glass as a Way to Push Content to More People
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Does the future of media include breaking-news headlines materializing in front of your eyes as you walk down the street?
CNN and Elle magazine have become the second and third media brands with apps on Google Glass, following The New York Times, and all three are testing early adopters’ appetite for a constant stream of content served to them on the go. In their current form, the apps seem to follow the vein of push notifications mobile phone users get increasingly frequently from The Times and The Wall Street Journal. Unlike the apps those push notifications bring users to, however, the media brands’ Glass apps aren’t allowed to carry ads.
The revenue opportunity is currently minuscule in any case. Google Glass is still only available to a small group of people — mainly developers — who plunked down $1,500 for the privilege of beta-testing the device.
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