Jul
25
CMOs Shouldn't Buy Tech, Ever!
Posted in: Uncategorized
According to Gartner, 2017 is the year chief marketing officers will buy more tech than chief information officers. This is truly unfortunate. CMOs should never buy tech, ever! Buying tech should be left to technical managers who understand the technical debt each “bolted-on solution” is likely to cause. A quick tech overview of a typical (albeit oversimplified and incomplete) marketing tech stack illustrates the problem:
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Contact Acquisition, Nurturing, Retention, Customer Success
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