CMOs offer survival tips for 2019
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Recession or not, 2019 will undoubtedly be a challenging year for chief marketing officers. With unemployment at a miserly 3.7% and a projected 52% of the workforce looking to change jobs, just hanging on to talent will be tough, never mind trying to build up larger in-house teams. Throw in ever-growing martech stacks with related data overload and evaporating trust in institutions and 2018 is going to look like a cake walk.
Yet, despite this gloomy forecast, many B2B CMOs are profoundly optimistic. Several see these challenges as opportunities, believing that with the right moves they will continue to be able to drive growth for their organizations. Here are nine such optimists, with the first four emphasizing the artistic side of marketing and the last five zeroing in how the application of technology will help them cut through in 2019.
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