Clorox changes CMOs as Reynolds moves up, DDB veteran takes his place
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Clorox Co. is getting a new chief marketing officer effective Jan. 7 Stacey Grier, 55, who joined the company just two years ago from DDB, San Francisco.
Current CMO Eric Reynolds, 48, a 20-year Clorox veteran, is getting promoted up a notch from senior to executive vice president, overseeing Clorox’s core cleaning business as well as Burt’s Bees. He’ll continue to report to CEO Benno Dorer in his new role.
The moves come amid a broader shakeup for the Oakland, Calif.-based company, which spent $550 million last year on advertising in the U.S., according to the Ad Age Datacenter. Dawn Willoughby, current chief operating officer, will leave effective Jan. 4, Clorox said. Linda Rendle, 40, currently executive vice president of Cleaning and Strategy, will move up to executive vice president of strategy and operations. She’ll report to Dorer, and Grier will in turn report to her.
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