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Cliniderma

Within the framework of June 28, LGBT International Day; Cliniderma, a Dermatology Clinic in Colombia, focused in laser hair removal, decided to support all transgender women to dare and make the decision to leave their manhood, and commence their new journey as the woman they´ve hidden for years. This is undoubtedly an inclusion campaign that gives visibility to this community, its victims, rejects and victims of violence.

Boys will be women. We support transgender women on the LGBT Pride. June 28

Advertising Agency:JWT, Bogota, Colombia
Creative Directors:Andrés Norato, Rodolfo Borrell, Albrecht Bake, Paola Barrero
Art Director:Gabriel Perdomo Motta
Copywriter:Andrés Riaño Martínez
Photographer:Hernán Puentes