Hasta La Creative!

Dillon Eisman, 18, runs a nonprofit in Southern California that restores damaged apparel for homeless teens. That work earned him publicity as a People magazine “Hometown Hero” last year, but Eisman still never thought of himself as an “influencer.”

So Eisman was surprised when a casting director reached out to him to make an audition video promoting a skincare brand. “At first I thought it was a scam,” says Eisman. “It was just so random.”

Now, Eisman is among the teens who star in videos for Johnson & Johnson’s Clean & Clearhis video alone has received more than 3.2 million YouTube views since June. Together they have helped boost Clean & Clear sales 19 percent since February, according to the company.

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