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Feeling Shattered? Insomnia can impair mental and physical health.

Taking the serious consequences of insomnia on the health of patients, we wanted to create a dramatic concept that represents the damage in an eye-catching and metaphorical way. The idea that insomnia ‘shatters’ your health speaks to the dramatic health consequences, raising the status of insomnia on the agenda of healthcare practitioners to take insomnia more seriously. We created stunning shots and used special effects artists to create a shattered effect around the head.

Advertising Agency:Life Healthcare, Windsor, United Kingdom
Creative Director:Chris Owens
Art Director:Chris Owens, Ben Dragon
Copywriter:Kerry Stevenson
Photographer:Kai Bastard