Cigna: The Casting Call

Cigna insurance, a global health insurance company wants to show their different brand position while talking about the competitive benefits & conditions as well as establishing a new image that Cigna understands and wants to be truly closer to consumers.

So the idea was created to connect Thai consumer with the insight that everyone has to “take multiple roles”, both bad and good at the same time with unexpected results.

Video of Cigna "The Casting Call"

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