Cigna Employs TV Doctors in New Campaign to Help Save Real Lives
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While Patrick Dempsey may have made hearts race as Dr. Derek Shepherd (AKA McDreamy) on “Grey’s Anatomy,” he didn’t save any actual lives, but as part of Cigna’s new campaign, he’s trying to do just that.
The health insurance market is in flux, causing concern for consumers across the country. Some insurers, including Cigna, are requesting higher premiums on the 2017 Obamacare exchange, while others, like Aetna, are pulling out of Obamacare altogether. Cigna’s new campaign doesn’t have all the answers, but it’s telling people — with the help of famous TV doctors — that they can take control of their personal health by doing one simple thing: going for annual checkups.
In the 30-second spot, which was created by McCann and will start running on Sept. 8 during “CBS This Morning” and the “Today” show, actors Alan Alda, Lisa Edelstein, Donald Faison, Noah Wyle and Mr. Dempsey tell viewers to “Go. Know. Take Control.”
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