Church's Chicken Picks JWT Atlanta as New Agency of Record


Church’s Chicken picked local shop JWT Atlanta as its agency of record after a months-long search as the Atlanta-based chicken chain aims to spread its wings.

Church’s Chicken’s previous agency of record was Made Movement, out of Boulder, Colo. That relationship ended almost a year ago and more recently Church’s had been working with Erich & Kallman. The work from San Francisco-based Erich & Kallman will run through the end of 2017.

Erich & Kallman — which has also worked with leading chicken chain Chick-fil-A — did not participate in Church’s review since the chain was focused on finding an agency based in the Southeast.

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