Oct
03
Chuck Lorre vs. Shonda Rhimes: This Showrunner Boasts the Most Expensive Ads
Posted in: Uncategorized
In a battle of the most prolific showrunners, Chuck Lorre’s comedies are the costliest for advertisers.
On average, a 30-second commercial in Lorre’s three CBS shows averaged just under $200,000 during the 2017-2018 season, according to Ad Age’s annual survey of media buyers.
Shonda Rhimes’ sudsy dramas on ABC, by comparison, cost advertisers $171,477. Dick’s Wolf’s NBC crime stories average $135,782.
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