Feb
25
Chrysler to Review Its Digital Agency Business
Posted in: UncategorizedAutomotive giant Chrysler has begun a digital agency review, according to people familiar with the matter.
Chrysler in May 2010 named Sapient Corp.’s SapientNitro its digital agency of record, overseeing interactive duties for Chrysler, Dodge, Ram Truck and Jeep. The scope at the time included services such as interactive experiences, online advertising and site design and development, in addition to support for international websites, Chrysler corporate content and dealer initiatives.
Sapient was acquired by agency holding company Publicis Groupe earlier this month, creating a Publicis.Sapient network overseeing other Publicis digital agencies. The network will defend the business, according to people familiar with the matter.
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