Chris Evans and Omaze: How is This Video Still 'Viral'?
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Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week’s second-most viral video. In Omaze’s spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character’s action figure, leaving his subjects equally delighted and confused.
Here at Ad Age, we feel the same way. His reactions — and those of his unknowing subjects — are genuinely funny, and the six-minute spot feels more like two. But how is this video is still viral? It ranks just behind Samsung’s “Technical School.”
The Omaze spot jumped back on our chart last week, at No. 5, then got over 11 million hits this past week — a nearly 74% increase in views, the highest single-week jump in over a month. The result is a January spot near the top of a June list of brands’ most-viewed video campaigns.
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