Choice Hotels taps McKinney as creative agency of record
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Choice Hotels with a portfolio of brands that includes Quality Inn and Comfort Hotels has tapped Durham, North Carolina-based McKinney as its creative agency of record.
The hotel franchisor, which has more than 6,900 hotels in sectors ranging from upscale to economy in more than 40 countries and territories, previously worked with IPG’s McCann for its creative remit. McCann said it mutually decided to end its relationship with the client earlier this year and did not participate in the review, which was run by Select Resources International.
McKinney will run the account including strategy and creative development for broadcast, digital, social, radio, print and out-of-home for the Choice master brand as well as its individual hotel brands out of its Durham headquarters. The agency plans a new multi-channel campaign to debut for its new client later this year.
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