Sep
29
Chobani Names Wieden & Kennedy as Creative Agency in a Reversal of Strategy
Posted in: Uncategorized
Chobani LLC has hired Wieden & Kennedy as its lead creative agency, a major shift after the Greek yogurt maker walked away from the agency of record model in 2015.
Wieden & Kennedy Portland, which had worked with Chobani rival Yoplait, will take the lead on Chobani’s overall brand articulation and product campaigns. Chobani said it is also adding to its own team to work on everything from package design to social media.
The change in strategy comes as Chobani, which broke onto the U.S. Greek yogurt scene in 2007, is poised to become America’s No. 2 selling yogurt brand.
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