Oct
18
Chipotle wants proof its TV commercials drive burrito sales
Posted in: Uncategorized
Chipotle is looking to prove its TV commercials actually drive sales of tacos and burritos.
As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for marketersthe holy grail being, of course, driving a purchase.
While many network groups have been testing various attribution models, thus far they have been limited to guaranteeing other forms of business outcomes, like website visits or test drives.
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