Hasta La Creative!

After years of planning, Chipotle Mexican Grill is promoting an unbranded series meant to slyly teach kids about making good food choices, a move that comes at a crucial time as the company tries to move past major food-safety related woes.

The series, “RAD Lands,” is aimed at 7-to-10-year old children. It launched this week on iTunes and will be available to schools through a multi-year partnership with Discovery Education.

“We saw that there was a dearth of really good content out there focused on kids and young eaters” to help educate them on food and where it comes from, said Mark Shambura, Chipotle’s exec director of marketing.

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