Feb
12
China’s Super Bowl Equivalent: 4 Hours, 700M Viewers, 0 Ads
Posted in: Uncategorized
China’s annual TV extravaganza to ring in the Lunar New Year is often compared to the Super Bowl in scope, but it’s bigger (700 million viewers), with more bling (dance numbers, celebs, sequins).
One big difference: No commercials are permitted during China’s gala.
Instead, state broadcaster CCTV asked agencies this year to pitch public service spots on a theme dear to President Xi Jinping, the Chinese Dream. It’s a nebulous idea he invokes to refer to a “great rejuvenation of the Chinese nation.”
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