Feb
24
China’s Fast-Growing WeChat Shakes Up Weibo. Could It Jump to the US?
Posted in: Uncategorized
Move over, Weibo. Here comes WeChat.
Weibo, China’s microblogging platform that’s a hybrid of Twitter and Facebook, was the hot place to be as recently as last year. Now, marketers are clamoring to engage with WeChat and the 300 million users it’s amassed in just two years.
“Everyone is using WeChat, so marketers are wondering how can they use it in their communications,” said Sophia Ong, the executive at WeChat’s parent company, Tencent, who helps marketers navigate the internet giant’s myriad platforms. “They know it’s very influential, everyone is using and sharing it. And slowly some brands are coming out with official WeChat accounts.”
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