Jul
05
Chili's Goes for 'Hamburger Hippie' Vibe in New Campaign
Posted in: Uncategorized
Chili’s is using a heritage vibe in a new campaign that reminds people — or even lets them know for the first time — how the major chain was started by “hamburger hippies.”
The restaurant’s big push, which begins Tuesday, comes as Chili’s takes a number of steps to try to reverse its sales declines amid a slump in the broader casual dining category it helped create.
Chili’s plans to increase its marketing spending by 16% this fiscal year after cutting spending by 7% in fiscal 2016, which ended on June 29.
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