Mar
23
Chili's Gets a New Marketing Boss — Former President of Sibling Chain Maggiano's
Posted in: Uncategorized
Brinker International Inc., looking to spark a rebound at Chili’s Grill & Bar, named Steve Provost as exec VP-chief marketing and innovation officer of the casual dining chain, which has been posting weak results as fewer patrons dine at its restaurants.
Mr. Provost joins Chili’s from Brinker’s much smaller chain, Maggiano’s Little Italy. At Chili’s, he will oversee the consumer insights, culinary innovation, and marketing teams for the chain, which has roughly 1,606 restaurants.
Results at Chili’s have been discouraging. Same-store sales at company-owned locations fell in each of the first two quarters of fiscal 2017, continuing a trend after such sales declined 2.6% in fiscal 2016.
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