Chicago Bears' dramatic loss helps boost playoff ratings by 12 percent
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The NFL’s season-long ratings momentum carried through to last weekend’s Wild Card round, as the average deliveries for the first four playoff games were up 12 percent compared to the year-ago numbers.
According to Nielsen live-plus-same-day data, the Wild Card broadcasts averaged 28.4 million viewers, up from 25.4 million versus the analogous 2018 games. And in serving up a 16.1 household rating, the networks enjoyed a 10 percent lift from last year’s 14.6.
Scaring up the weekend’s biggest crowd was NBC’s broadcast of the Eagles-Bears nail-biter on Sunday evening. Philadelphia’s 16-15 road win in Chicago drew 35.9 million viewers and a 19.7 household rating, making it NBC’s most-watched Wild Card game in at least 32 years, or as far back as the beginning of the Nielsen People Meter era. Some 45.1 million viewers were watching as Bears kicker Cody Parkey’s double-doink field goal misshe somehow managed to hit the upright and the crossbarsecured the win for Philly and absolutely wrecked the hapless mascot Staley da Bear.
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