Chevy Silverado Takes Over ‘SportsCenter’ on NFL Opening Night
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Chevrolet Silverado will be as hard to avoid as the Baltimore Ravens pass rush for those tuning into ESPN’s telecast of “SportsCenter” tonight.
That’s because Chevy has bought every second of commercial time during the first hour of the telecast to present its own version of a media roadblock for the all-new 2014 Silverado, according to Molly Peck, director of advertising for Chevrolet.
As viewers tune in for highlights of tonight’s scheduled NFL season opener between the Super Bowl champion Ravens and Denver Broncos, they’ll also see roughly eight minutes of Silverado commercials. Plus callouts and billboards for Silverado during ESPN’s flagship show. The network has done this sort of takeover before for SportsCenter. Neither ESPN nor Chevy would comment on the price of such a takeover.
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