Apr
16
Chevy Runs Digital Video Ads in Print (Yes, You Read That Right)
Posted in: Uncategorized
Here’s something you don’t see every day: Chevrolet bought print ads to show off its digital videos.
The ad, which promotes Chevy’s Colorado truck, appears in the May issue of certain subscriber issues of Esquire and Popular Mechanics. And it allows readers to watch one of three short videos, which were created by Chevy’s creative agency Commonwealth//McCann.
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