Oct
09
Chevy Retools Malibu With Major Ad Push
Posted in: Uncategorized
Chevrolet is launching a full-blown marketing campaign for the re-engineered 2014 Malibu, a bid to jumpstart sales after the previous model year’s major redesign failed to resonate with shoppers.
“We’re looking at this as an all-new launch,” Chevy U.S. marketing chief Chris Perry told reporters in a Detroit media drive attended by Automotive News. “We need to put our investment behind it to make sure we’re successful.”
Mr. Perry declined to say how much General Motors will spend on the campaign, but said it would be on par with a typical marketing rollout for a next-generation product. Commonwealth is the agency.
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