Apr
14
Chevy Repositions Impala to Flip Sales Ratio
Posted in: Uncategorized
Driven an Impala lately? Probably not, unless it was a rental.
Once America’s best-selling car, the full-size sedan has mostly been relegated to auto-rental fleets, police departments and car services. About 70% of sales come from fleets, according to Chevrolet, while only 30% comes from individual buyers.
The marketing challenge for the General Motors brand and its ad agency, Commonwealth, Detroit, is to flip that sales ratio “completely around,” said Chevrolet Senior Marketing Manager Rich Martinek.
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