Chevy, MLB Pull ‘Silverado Strong’ Promotion at World Series
Posted in: Uncategorized
At the last minute, General Motors’ Chevrolet and Major League Baseball canceled a “Silverado Strong” in-stadium promotion during Game 5 of the World Series at Busch Stadium in St. Louis Monday night due to fears it would strike fans as too similar to the “Boston Strong” relief mantra.
As the official vehicle of MLB, Chevy has been heavily promoting its all-new 2014 Silverado SUV during MLB post-season. The auto maker planned to ask fans to hold up signs that spelled out “Silverado Strong” during the game, according to SportsBusiness Daily. When rehearsal photos hit social-media yesterday afternoon, journalists and fans began to wonder if the effort was going to upset fans — especially those from Boston.
While it never reached “Twitter firestorm” status, MLB and GM decided to yank the stunt, and today some on Twitter were even giving the partners credit for not going through with it.
Post a Comment