Chevy has product placement deal with new Lego movie
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Chevrolet’s newest product placement was built brick-by-brick, Lego-style.
The brand today announced that a Lego version of its redesigned 2019 Chevrolet Silverado will appear in “The Lego Movie 2: The Second Part,” which hits theaters Feb. 8. Chevy today also released a new ad showing two characters from the movie, Emmet and Lucy, riding in a Lego-ized Silverado. Emmet fires off a few intentionally obvious plugs, prompting Lucy to quip, “I think we are in a promotional tie-in.”
Elizabeth Banks voices Lucy, while Emmet is voiced by Chris Pratt. The Lego-sized pickup truck will also be featured in social media ads on Facebook, Twitter and Instagram. “The new ads are a fun addition to our Silverado campaign and will hopefully attract the next generation of truck buyers to Chevrolet,” Paul Edwards, U.S. VP for Chevrolet marketing, said in a press release..
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