Jun
14
Chevrolet: The Canadian Dream
Posted in: Uncategorized
In collaboration with McCann Canada, Soft Citizen’s Co.Lab set off on a month long cross Canada road trip, to capture the raw essence, beauty and charisma of our country, for Chevy’s Canadian Dream campaign.
In traditional Co.Lab form, Justin and Jeremy integrated a mixed media application capture of content by utilizing iPhones, DSLRs, 16mm and 35mm film cameras for both stills and live action in addition to shooting with Alexas. A selection of their stills can be seen in the out of home work in market.
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