Jul
02
Cheil Promotes China Chief Aaron Lau to President of International
Posted in: Uncategorized
Cheil Worldwide’s China chief, Aaron Lau, has been promoted to a new role as president of international for the Seoul-based agency company. His focus will be on building up business globally and diversifying the client base for Cheil, which for years has been trying to move beyond its history as Samsung’s in-house agency.
Mr. Lau joined Cheil in 2012 when it bought the boutique agency he founded, Bravo Asia. Prior to that Mr. Lau was DDB’s chairman and president for Asia.
While taking on new responsibilities, Mr. Lau will retain his role as president and CEO of Cheil Greater China.
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