Cheerios Is Heading to the Super Bowl
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General Mills will appear in the Super Bowl for the first time since 1996, this time with an ad for Cheerios, the company announced on its corporate blog today. The ad for regular Cheerios represents the first time the brand has advertised in the Big Game.
“While Cheerios isn’t ready to reveal just yet what the storyline of the commercial will be, who will be in it or precisely when you will see it during the game (in the first ‘unscheduled time-out’), we can tell you that Cheerios is quite proud of its message,” the company said on its blog.
Saatchi & Saatchi, New York, is handling the spot. While General Mills did not comment on details, the blog post stated that the ad will be handled by the same creative team behind recent emotionally tinged ads such as this one below:
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