Chase's Quirky QuickPay Campaign Stars Ballerina
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A new celebrity is joining the roster of Chase spokespeople, ranks that already include the likes of Serena Williams and Steph Curry. Ballerina Michaela DePrince will star in a 30-second spot debuting during the Grammy Awards on Sunday to promote Chase’s QuickPay with Zelle product, a Venmo-competitor that allows consumers to pay their friends.
The new spot touts the ease of the mobile payment app, noting that DePrince could “pay practically anyone at any bank” all while jete-ing between two grand pianos or she could just pay her sister while sitting on the couch for that sweater she ruined. Chase is also rolling out a series of 20 GIFs on social media that illustrate the various situations customers would need to pay their friends or families.
The quirky humor of the campaign, which was created with Droga5 and VaynerMedia, should help the product appeal to millennial consumers, according to Donna Vieira, chief marketing officer at Chase Consumer Banking.
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