Apr
06
Chase Promotes Digital Products With Major 'Masters' Campaign
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JPMorgan Chase & Co. is kicking off one of its largest campaigns for its consumer banking business this week in an effort to reach the growing number of consumers who bank digitally.
Called “Masters,” the push aims to show how Chase’s digital banking products — like mobile banking, ATM check deposits and online bill pay — make life easier, so customers can spend more time pursuing their passions.
“Ultimately it’s about empowering people to live the lives they want,” said Donna Vieira, CMO for Chase Consumer Banking. “Our role is really to make it easier for customers by allowing them to bank on their terms.”
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