Aug
07
Charter Communications Selects Saatchi New York as Consumer Agency
Posted in: UncategorizedCharter Communications has chosen Saatchi & Saatchi New York as its lead consumer agency.
The cable operator, the fourth largest in the U.S., selected Saatchi following the move of its headquarters to Stamford, Conn., from St. Louis, MO.
Charter has previously worked with Saatchi’s sibling agency, Fallon, on a project by project basis. The relationship started in 2009, and the agency worked on Charter’s “Battle Royal” campaign in 2012, but the two are not currently working together.
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