'Champion Female Stories' Says Director Kim Gehrig at Diversity Session
Posted in: Uncategorized
Women and minorities in the creative industries need to “be more visible,” champion female stories and think about barriers to less privileged people applying for jobs in order to promote diversity.
Those were some of the conclusions of a panel at Advertising Week Europe in London entitled “Create Diversity: don’t talk the talk, walk the walk”, hosted by 72andSunny. Panelists included Kim Gehrig, director of award-winning commercials including “This Girl Can” for Sport England and “Man in the Moon” for John Lewis, as well as Vanessa Kingori, the U.K. publisher of GQ magazine.
Ms. Gehrig said: “I have a role to play which I didn’t initially acknowledge — to champion female stories and bring a female ‘gaze’ to stories and concepts.” She remembered working on “This Girl Can” and being concerned about choosing a music track that would appeal to men as well as women. “My music supervisor said, ‘who cares about the men?’ and that was eye-opening.”
Post a Comment