Hasta La Creative!

Media, PR
Center of Diagnoses and Treatment of Autism Peru

People with autism perceives the world in a whole different way, but in Peru this was not considered as a disability, as a result, there was not a law to support them and the government was not able to assign budget for them. For that reason, we worked with the main media stations of our country and changed their content for a moment in order to make peruvians feel how does a person with autism hears and sees the world every day. After the campaign there was such a media pressure that the government finally did what people with this condition has been waiting for many years.

Advertising Agency:YoupanquiBBDO, Lima, Peru
Chief Creative Director:Miguel Leon
Creative Director:Renato Farfán
Copywriter:Renato Farfán
Art Director:Mario Cedron, Andres Ortiz
Design:Andres Ortiz
Planner:Daniel Pacheco
Executive:Alfredo Echevarría
Production Company:Melmac films, Mundano Films, Tunche Films
Director:Fito Torres
Director Of Photography:Christian Valera
Editing and postproduction:Melmac, Alberto Valle
Gaffer:Julio López
Camera Assistant:Danil Massip
Lighting:José Vásquez
Mounting y post:Jorge Vivanco
Producer:Diego Álvarez
Audio:Sordo
General Producer:Nicola Pedreros
Executive Producer:Natalia Gamarra
Sound Design:Miguel Tataje, Luis García
Music:Steve Goulden